|
The
History Of Le Bleu
Le Bleu Corporation was formed in 1990 by Jerry W. Smith. Mr. Smith,
President and CEO of Le Bleu Corporation, had the foresight to realize
the potential of what is today's bottled water industry. His over thirty
years of experience in water treatments and a Certified Water Specialist
CWS-V certification by the National Water Quality Association provided
the background from which Mr. Smith would develop numerous patents and
Le Bleu's patent-pending purification process.
The company's first product was a 10-oz. glass bottle.
The product was praised for its purity, taste and label
design. As bottled water continued to develop in the
early 1990's, Le Bleu introduced PET packages
in 20-oz., 1 liter and 1.5-liter sizes. As the distribution
network was established, product availability increased
and sales rose rapidly.
Le Bleu has since been growing by leaps and bounds
in the beverage industry, introducing a number of new
Le Bleu Products to the marketplace.
In the fourth quarter of 2000, Le Bleu introduced a
12-oz. bottle in a 12 and 24 pack case. The 12-oz. is
ideal for school children to take to lunch or just to
carry with you when you are on the go. This product
can now be found in major grocery chains, sporting arenas,
elementary schools and vending machines.
Le Bleu's core competency is the production of high
purity water. The company began researching applicable
product segments that could utilize high purity water
as the basis for new beverage products. Sales of fruit
flavored drinks increased over 15% in 1999. Le
Bleu Fruté, a fruit flavored drink made only
with purified water, made its debut in grape, orange,
fruit punch and kiwi-strawberry flavors in February
of 2001. In only a short time, the product made its
mark with authorizations in the convenience stores and
grocery stores, and with continuing case sale increases
to the residential market.
Le Bleu's five-gallon division was
established in 1996 as the demand for Le Bleu's product
moved beyond the convenience stores and grocery chains
points of availability. Le Bleu Corporation's facility
in Advance, North Carolina supplies five-gallon bottled
water through 12 branches located throughout
North and South Carolina.
Many five-gallon residential customers have been enjoying
pure and refreshing Le Bleu Bottled Water from their
five-gallon water cooler for a number of years. Le Bleu
introduced the second phase of its residential service
in the second quarter of 2001. The Le Bleu
Automatic Ultra Pure Bottled Water System provides
Le Bleu water throughout the home through secondary
faucets, ice-makers and refrigerator water dispensers.
The system can be pre-plumbed into new homes or installed
into most existing homes. It only takes ten minutes
a month to fill your homes system's 50-gallon tank with
Le Bleu five-gallon bottled water.
Le Bleu's Shower Filtration System
was introduced in the third quarter of 2001, offering
healthier chlorine-free showers, saving water, energy
and money.
In December 2001, Le Bleu introduced a line of Gourmet
Coffee, including 100% Colombian, 100% Colombian
Decaf and Blue Ridge Blend. And when made with Le Bleu's
Thermal Coffee Brewer, customers can
enjoy the perfect cup of coffee.
Another beverage segment that has exhibited increased
growth and offers substantial prospects for the use
of purified water is the isotonic or sports drink category.
After months of research and development to find the
right taste preference and ingredients, Le Bleu ISO-ADE
was introduced in the first quarter of 2002. Le Bleu
ISO-ADE intimidated the market as Red Thunder (Fruit
Punch), Volcanic Blast (Grape), Orange Burst and 'Lectric
Lemon-Lime flavors offering consumers a great tasting
sports drink at substantially lower prices than other
name brand competitors. Le Bleu ISO-ADE is set to take
its place as the "Thirst Intimidator".
In October 2002, Le Bleu included all natural PURE
SOAPS to its line of products. Le Bleu Pure Soaps contain
no harsh chemicals, are biodegradable, made with purified
water and concentrated to last longer and save money.
Le Bleu Pure Soaps are environmentally friendly and
are not tested on animals.
In September 2005, Le Bleu began distribution of Nature's Pearl Muscadine
Grape Seed. Nature's Pearl is a dietary supplement that is 100% pure and
natural Muscadine grape seed in capsule form. Nature's Pearl Muscadine
Grape Seed is nature's number one source of antioxidants and contains
a wide array of health benefits. Nature's Pearl Muscadine Grape Seed has
been found to contain anti-inflammatory properties, and promotes healthy
cholesterol levels by protecting LDL (bad) cholesterol from free radicals
and improving HDL (good) cholesterol. For more information, visit www.naturespearlproducts.com.
In November 2005, Le Bleu expanded its Nature's Pearl distribution to
include Nature's Pearl Muscadine Grape Juice. No other grape compares
to the taste of a Muscadine grape. Full of natural flavor and sweetness,
Nature's Pearl Muscadine Juice is a delicious and healthy beverage. It is all natural,
not from concentrate and contains no added sugar.
Le Bleu Corporation continues to grow both inside and outside the United States. Le Bleu Corporation has licensed bottling plants in Advance NC; Asheville
NC; Abilene TX; The Cayman Islands, British West Indies; St. Thomas, US
Virgin Islands, and Ocala, Florida. Additional plants are being built
for manufacture of Le Bleu Bottled Water in Turks and Caicos, The Bahamas,
and Honduras in 2006.
As the worldwide need for high purity water increases, Le Bleu's export
division continues its expansion into international markets. Le Bleu's
foreign distributor network currently includes Anguilla, Aruba, The Bahamas,
Barbados, Bermuda, Cayman Islands, Jamaica, Japan, St. Croix, St. John,
St. Maarten, St. Thomas, Tortola and Turks and Caicos Islands. Contact
an International Distributor near you. If you are interested in distribution
of Le Bleu in a country where Le Bleu is not currently distributed, please
complete the Licensing Information
Request form.
For more information on Le Bleu Corporation or availability of our products,
please e-mail us at: info@lebleu.com.
|