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11/6/2006

Le Bleu makes a big splash in Curaçao, Netherland Antilles

Willemstad, Curaçao – October 21-22, 2006 – During a national cultural events festival in the heart of Curaçao’s capital, Le Bleu Premium Ultra Pure Bottled Water was introduced, sampled, comparatively tested and enjoyed by many attendees and passers by. Le Bleu Premium Ultra Pure Bottled Water is distributed throughout Curaçao by recently appointed distributor and agent, Kuster’s Trading Company, d/b/a Hanapi Foods & Liquor.

According to Hanapi’s General Managing Director, Mr. Jan Risseeuw, “During the weekend event, we tested various waters publicly and needless to say, made a big impact and caused a lot of commotion. We were visited by doctors, store owners and even the public health department... I think we have caused an immense reaction among the public.” Risseeuw’s company has also filmed the testing of various brands of mineral waters available in Curaçao, which will be aired on local Curaçao television stations in the coming months.

“We are really excited by the marketing efforts of our partners in Curaçao. Events like this can help build public awareness of the differences in bottled waters so that consumers can make better choices about the water they drink,” says Sandra Bass, Vice President of Le Bleu’s International Licensing Division. “It helps to show people visually why drinking pure water like Le Bleu is so important for their health.”

Kuster’s Trading Company, owned by Mr. A.J.E. Kusters, was established in 1934. It currently employs about 71 people, and with a fleet of 14 delivery vehicles, caters to the Islands of Curaçao and Bonaire with reported sales of over $18M. In addition to the Le Bleu brand, Kuster’s Trading also distributes dry foods like Kellogg’s cereals, Polar beer and various spirits, frozen foods and juices and various non-food products.

For more information about Le Bleu Premium Ultra Pure Water, visit www.lebleu.com or call 336.998.2894.








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