2/15/2008 Le Bleu Launched Around the Globe with New Expansion into Japan February 12, 2008 Advance, NC Le Bleu Corporation proudly announces their new Japanese licensee, QUARAS Inc., taking the American brand, Le Bleu Ultra Pure Bottled Water throughout Japan. QUARAS, Inc. has developed a website for Le Bleu in the Japanese market and has been successful in expanding the Le Bleu brand through print and television advertising. Their message centers on the healthy benefits of the water as it relates to the Japanese people and their unique lifestyle. Mr. Koshiba, President of QUARAS, Inc., notes that Le Bleu is perfect for drinking with supplements, enhancing the flavor of tea, and the convenience of ordering for home delivery. “Le Bleu realizes the refreshing “deliciousness” of the natural water and the “gentleness” to your body!” Below is the full-page spread that ran in HUMAN, a magazine targeting the young professionals in Japan, which is a highly influential, and trend setting demographic in the Japanese market. Their message translated into English is “Le Bleu: It’s the drinking water you will be hooked on!”. CAYO, a well-known Japanese singer is featured as a spokesperson. She says, “I am hooked on it, too! Le Bleu is now essential in my life!” QUARAS, Inc. has also been propelling the Le Bleu brand through an innovative commercial airing on Japanese cable television, launched throughout fall 2007. To view this commercial log on to: www.le-bleu.jp. (From the homepage, click on the light blue bar with a right facing arrow on the left side of the screen, and the commercial will launch in a media viewer.) Le Bleu is also the featured water of the exclusive fitness center “le CLUB” located in the Hotel Grand Pacific Meridian, in Odaiba, Tokyo. The steam distilled, ultra pure water has already become a hit among pro golfers and athletes, and is reaching out to a wide audience in Japan. About Le Bleu Corporation: Le Bleu Corporation, established in 1990, has developed the ultimate process to produce the purest and best tasting water in the world. Le Bleu’s purification process eliminates the inorganic minerals and chemicals that may be present in other waters. Le Bleu offers 5-gallon home service throughout North and South Carolina. Small package products are distributed nationally through major grocery, natural health and retail drug retailers. International distribution of Le Bleu covers over a dozen countries, including: Anguilla British West Indies; The Bahamas; Barbados, West Indies; The Cayman Islands, British West Indies; Curaçao, Netherland Antilles; Japan; St. Croix, St. John and St. Thomas, US Virgin Islands; Tortola, British Virgin Islands; and Turks and Caicos Islands, British West Indies. Media Contact Elana Blevins, Creative Director (336)998-2894 elana.blevins@lebleu.com www.lebleu.com View All Le Bleu News Stories.