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11/25/2009

LE BLEU CORPORATION SIGNS DISTRIBUTION AGREEMENT WITH DUBAI COMPANY

LE BLEU CORPORATION SIGNS DISTRIBUTION AGREEMENT WITH DUBAI COMPANY

ADVANCE, N. C. , November 25, 2009 – Le Bleu Corporation announced today that they have signed an exclusive distribution agreement with Tradeways International to provide small package bottled water products to fifteen Middle Eastern countries. Tradeways, chartered in the United Arab Emirates, is obtaining government approval to market Le Bleu’s ultra pure steam-distilled water in the U.A.E., Saudi Arabia, Oman, Pakistan, India, Yemen, Qatar, Kuwait, Iraq, Jordan, Egypt, Turkey, Afghanistan, Lebanon and Bangladesh.

Under the licensing agreement signed, Tradeways will market Le Bleu bottled water under the label of Le Bleu Dubai to the finest hotels in the Middle East. “Le Bleu’s ultra pure water sets itself apart from any product,” said Mohamed Iqbal, Managing Director.

Mr. Iqbal is obtaining trademark protection for Le Bleu Dubai and registering all seals for the product to avoid copyright infringement. Tradeways is also conducting third-party laboratory testing to ensure Le Bleu Dubai is not duplicated by rival suppliers.

“I’m very excited about our new relationship with Tradeways International,” said Brock Agee, Vice-President and General Manager of Le Bleu Corporation. “We are forecasting a volume of 80 forty-foot containers per month, with the first shipment in approximately 60 days. This will generate a lot of revenue for a North Carolina company.”

'Water is more valuable than oil,” said Charlie Mays, co-owner of FCA, who helped broker Le Bleu’s distribution agreement with Tradeways. Mays cited the World Health Organization’s statistic that 80% of global disease can be traced to contaminated or unhealthy water. Mays said that the Dubai government approved Le Bleu ultra pure steam-distilled water as one of the best available for their citizens.

About Le Bleu Corporation:
Le Bleu Corporation, established in 1990, uses a unique patent-pending process to produce the purest and best tasting water in the world. Le Bleu’s five-step purification process eliminates the inorganic minerals and chemicals that may be present in other waters. Le Bleu offers 5-gallon delivery service to over 65,000 residential, business and industrial customers throughout North and South Carolina, southern Virginia and eastern Tennessee. Small package products are distributed nationally through major grocery chains, natural health stores and drug retailers. International distribution of Le Bleu covers over a dozen countries, including: The Bahamas; Barbados; West Indies; The Cayman Islands; British West Indies; Japan; US Virgin Islands; British Virgin Islands; Turks and Caicos Islands; and Bermuda. Doctors and nutritionists worldwide recommend LeBleu ultra pure steam-distilled bottled water for its purity and taste. Le Bleu was chosen “Best Non-Alcoholic Beverage in the Western Hemisphere” at the V Americas Food and Beverage Trade Show in 2003; and has been listed in Beverage Industry’s “Top 100 Beverage Companies” since 2005.

Media Contact:
Debbie Pullen, Le Bleu Director of Public Relations
Direct: (336) 940-4962
debbie.pullen@lebleu.com
www.lebleu.com


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